Home - Baylen Levine Official

 Baylen Levine is the founder and creative director of brand styleguide and Baylen Levine. Baylen has worked as a brand consultant for companies like Apple, Nike, Coca-Cola, and Allbirds. Some key projects include helping define the visual voice for Apple Music and working closely with Allbirds to establish themselves as a leader in sustainable shoe design.

Prior to starting his own agency, Baylen worked at Pentagram where he led brand strategy and design projects. He has over 15 years of experience helping companies define how their brands look, sound and feel across countless touchpoints. Through his work, Baylen has developed a keen understanding of what it truly means to build an enduring brand in today's complex marketplace.

A hallmark of Baylen's approach is making brand expression feel authentic and consistent without feeling rigid or forced. He believes a great brand should accommodate new contexts and innovations over time while staying coherent at its core. With each new client project, Baylen helps uncover the human qualities and deeper purpose that can elevate a brand beyond products and marketing. This emphasis on nurturing an ongoing brand conversation aligned with cultural shifts is a big reason why the partnerships Baylen has established tend to last decades.

Beyond client work, Baylen regularly shares his insights on brand-building through speaking, writing and teaching. He has lectured at top universities including Parsons School of Design, California College of the Arts 🎓 andSIMPLEXITY. Baylen also contributes columns and articles to publications such as It's Nice That, Under Consideration and Communication Arts. Through his public voice, Baylen aims to both inform and inspire the next generation of branding professionals.

Whether consulting with Fortune 500 companies or early-stage startups, Baylen brings the same dedication, care and craft to ensuring each brand he works with has a strong foundation and point of view to succeed long-term. His expertise and collaborative approach have made him one of the most sought after brand leaders working today. But ultimately, what seems to drive Baylen most is his continual fascination with unlocking how brands can deeply resonate and create positive impact in people's lives.  - vq5bhrcpz6

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